This blog post collects all work related to the monday brand workshop.
Logo is the top layer for a brand
"logo is just a name, while a brand is an experience" - Andrew Bluvelt
What? How? Why?
- Buisness Proposition (What)
- A set of values (How)
- A Purpose (Why)
Apple Slogan
"Think Different"
This slogan makes them the driver of change
New/Different/Progressive
Revolutionary
Game Idea -
- What - is your game proposition
- How - lead a pilgrimage through a damgerous world
- Why - invoke empathy for companions
- Wayfinder is a single player experience where the player leads a community of robots through a perilous enviroment to an end location
- Guide AI companions and avoid dangers in the world
- Invoke empathy of the players for their fellow robot companions
Notes around our Game idea from guest lecturer
- play on the empathy part
- Trope of the fear of AI
- No Reset Line is great
Wayfinder (No Reset)
- What - Become the Wayfinder and leas a community of robots on a perilous journey
- How - Lead a pilgrimage through dangerous world
- Why - Invoke empathy companions
Game could boot up like an old computer, player starts the game with a slow boot up in the eyes of the robot.
Game ends with the robot shutting down like a robot aswell.
Tease the game through simple social media post - release close ups of old tech then move to posts of the robot main character and reveal the game.
Notes of further research around game brand
- Look into extinction rebellion (have it as if theres a campaign to save the robots)
- Include slogans such as "Save the Robots" along them lines for marketing
- Make the game's name more punctual, possibly change to The Wayfinder
- Look into artists and art movements such as Saul Bass, Atelier Populaire and Gurg Lehni
(Poster design by Saul Bass)